Featured Work

After generating initial interest, we included a multi-step profile creation form, that created both Pet Parent and Pet profiles.  These would be integrated with SAP CDC (Gigya), Salesforce and our custom Pet Profile database.

In the long term roadmap, these will also be connected to data within the Veterinary ecosystem, connecting insights Vets provide with data shared by pet parents for a comprehensive view of the pet.

On the Pet Profile Page, Pet parents can provide additional details about their pet, including pet type, age, health conditions, weight and upload a photo.

Some of the key activities in developing these pages were to assess technical architecture for a lightweight DAM solution for image storage, and ensure that pet data was readily available to all integrated systems, such as informing the recommended articles system and fueling our marketing campaigns.

Here, we simplify pet parenthood, by suggesting the activities that pet parents should do on an ongoing basis to support their pets’ health, suggesting how to keep senior pets healthy and track growth milestones for younger animals.

We worked with stakeholders from the Hill’s Vet team to identify the key milestones at various stages (Puppy/Kitten, Adult, Senior) and give pet parents the list of annual and one-time activities that needed to be done, to keep their pets healthy. This required ongoing stakeholder management, and support of the dev team in planning a custom solution for this feature.

Recommended articles were a key part of our data-for-value-exchange with pet parents. The more information they provided about their pet, the more customized the recommended articles would be. We established critical criteria and mapped the hundreds of articles on the Hill’s Pet site, to showcase the most relevant content to the current needs of their pet.

Managers of the clinic were given additional control over the membership of the clinic, by modifying the role of users, removing them from the clinic, or inviting new staff to join. In the roadmap, we included key features such as application-specific access management and additional security levels.

On the Member view for Teams, users are given limited controls over the clinic. Their focus on this screen was accessing key details about the clinic – because these users often work at multiple clinics, we ensured they could find key ordering details for their various offices in one place. We also gave them the ability to leave the team, and in the roadmap plan to include the ability to request additional permissions.

I led the definition of the features and roadmap for Managed Profiles – persistent identities for all users, including children, seniors and adult dependents, who do not log in to manage their own services.

This would enable better personalization for the owner by ensuring cleaner, more accurately attributed data.

It would also increase long-term sales by making it more likely for children of Verizon customers to choose Verizon when they are ready to “graduate” to paying for their own services.

Split Bill and Pay will allow all family members to contribute directly to the bill, rather than paying family members for their portion “offline.”

This feature will increase both Profiles adoption and engagement with Verizon, by giving non-owners a reason to create a profile and start to build a relationship with VZ.

I supported workshops on feature development and design explorations on a critical feature to drive adoption among non-owners.

Our task management system allowed employees and contractors to easily track time and work in progress, for effective reporting. These could be manually assigned, or automatically generated through defined workflows.

Our Better Meetings system allowed us to effectively capture decisions and insights in internal and client meetings, assign action items, and schedule follow-ups. The system automatically delivered a email report, both to clients and to internal stakeholders on what was discussed, and what was next.

Our tool allowed for the creation of custom workflows, either for pre-defined project types or for any processes that an agency needed. These workflows could automatically create tasks, meetings and other records as users moved a project through their workflows.

Customers were able to input the details of their space, selecting from various types of rooms, adding dimensions and the preferred insulation level. These inputs are connected to our custom calculator.

Based on the previous inputs, customers would be provided a quote for their services, and be offered the opportunity to get in touch.